Pura Vida Rewards
Join the Shore Club and earn exclusive rewards.
Already have an account?
Ways to Earn Shore Dollars
You can earn Shore Dollars by completing the following actions.
Create an Account
25 Shore Dollars
Shop the Site
1 Shore Dollars per $1.00 spent
Birthday Bonus
25 Shore Dollars
Follow on TikTok
15 Shore Dollars
Follow on Instagram
15 Shore Dollars
Ways to Redeem Shore Dollars
Redeem your Shore Dollars for exclusive discounts.
$5 off coupon
100 Shore Dollars
$10 off coupon
200 Shore Dollars
$20 off coupon
400 Shore Dollars
$30 off coupon
600 Shore Dollars
$40 off coupon
800 Shore Dollars
$50 off coupon
1000 Shore Dollars

VIP Tiers

#PVINSIDER

$1-$99
- 1 Shore Dollar per $1 spent
- Insider email list

#PVIP

$100-$199
- 1.5 Shore Dollars per $1 spent
- Insider email list
- Early access to sales & new arrivals
- One time use 30% OFF code

#PVA-LISTER

$200+
- 2 Shore Dollars per $1 spent
- Insider email list
- Early access to sales & new arrivals
- One time use 30% OFF code
- Free shipping on all orders

Frequently Asked Questions

What is the shore club? +

The Shore Club is Pura Vida’s *exclusive* rewards program that’ll give you ALL the good vibes. Earn Shore Dollars to cash in for discounts on your next order!

How do I earn Shore Dollars (Points)? +

When you join the Shore Club, you earn Shore Dollars when you purchase eligible products. The points you earn are based on your current membership tier:

  • #PVInsider members earn 1 Shore Dollar for every USD$1.00 spent on a Qualifying Purchase.
  • #PVVIP members earn 1.5 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.
  • #PVA-Lister members earn 2 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.

A few more things to note:

  • Shore Dollars are calculated based on the subtotal of a Qualifying Purchase after any discounts have been applied.
  • You don’t earn any Shore Dollars for dollars spent on applicable taxes, shipping or handling and the following products: Customize Your Bracelet, Gift Cards or Gift Boxes
  • When products are returned for a refund to the original payment method, Shore Dollars will be deducted from your account for the amount of the return, net of taxes, shipping and handling.

What can I redeem Shore Dollars for? +

You can redeem Shore Dollars for discounts on your next order! Offers include:

  • 100 Shore Dollars = $5 OFF
  • 200 Shore Dollars = $10 OFF
  • 400 Shore Dollars = $20 OFF
  • 600 Shore Dollars = $30 OFF
  • 800 Shore Dollars = $40 OFF
  • 1000 Shore Dollars = $50 OFF

Who can be a part of the Shore Club? +

All Pura Vida customers can join the Shore Club at the moment as long as you have a Pura Vida account.