surfrider foundation

Surfrider Paddle for Clean Water (Ocean Beach Pier)

Hey guys, hope you all had a fantastic weekend! Did you make it out to The Surfrider Foundation San Diego Chapter's 21st Annual Paddle for Clean Water?!  It's a non-competitive event in which hundreds of ocean enthusiasts and surfers paddle around the Ocean Beach Pier to demonstrate the need for clean water and healthy coastlines. The annual Paddle for Clean Water event is focused on raising aw...[READ MORE]

More Than Just A Fashion Statement

Charlotte, North Carolina has a mind of its own when it comes to weather. One day you could be wearing a cute pair of denim cut-offs, sandals, simple-tee, and a few cute accessories like  Pura Vida bracelets. The next squeezing yourself into jeggings, paired with a flannel button up, those boots you used half your pay check on. Topping off with a Pura Vida or two. For Pura Vida fanatics l...[READ MORE]

“Tour Greening” with Blink-182 and My Chemical Romance

It seems like many people these days are trying to "go green"-- and that includes Blink-182 and My Chemical Romance. Right now, the two bands are on the 2011 Honda Civic Tour that is partnering with Reverb, Brita and Pura Vida's very own friend, The Surfrider Foundation, to make touring a bit easier on the environment. These partners want to show how green they are going in four different w...[READ MORE]

The Surfrider Foundation… What Are They All About?

Most of our fans and customers know that Pura Vida donates 1% of every bracelet sold to the Surfrider Foundation through 1% for the Planet.  The Surfrider Foundation is dedicated to protecting and preserving beaches and oceans worldwide. They have over 50,000 members and have completed over 140,000 hours of volunteer work.  Our partnership is very important to us because we have always grown...[READ MORE]

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