fashion

Win A FREE Golden Tote: $600 Value Of Stylish Clothes & Accessories In 1 Bag!

Happy Friday PV fans! We’re having a MASSIVE CONTEST Giveaway with the Golden Tote! Golden tote is a surprise shopping spree bundled up in a cute, canvas tote bag and delivered to your door without doing any of the work. It's a great assortment of ready-to-wear clothing and accessories that they personally curate just for you. The element of surprise makes Golden Tote exciting but it's t...[READ MORE]

Pura Vida Featured In A Romantic Wedding!

YO YO YO weekenders! Friday is here and that means it’s fashion Friday here on the blog! Today I’ve got something exciting for all you PV fans! One of our good friends, Vince, over at the brand Jedidiah was recently married. Not only did his wedding look magical and incredibly romantic, but he incorporated Pura Vida into his wedding! DOPE! We were so stoked to receive these amazing shots o...[READ MORE]

Pay It Forward: The Giving Keys Accessory Line

Yo yo Fashion Friday lovers! Recently, we opened up our retail store to the local community in La Jolla, CA. Among the awesome gifts and bracelets that fill the store are an item that share similar values that we here at Pura Vida do. This company is called The Giving Keys. At first glance, you wonder what these rusted and shining keys are doing hanging on a beautiful display tree. Then, as yo...[READ MORE]

Thrift Shopping 101: Learn The Tips Of The Trade!

Only got twenty dollars in your pocket? Looking for a come-up? Thrift stores can really be as awesome rapper Macklemore suggests. The song is a bit idiosyncratic compared to his usual ideological raps; nevertheless, he has a point – “one man’s trash is another man’s come-up.” Some simple addition according to Macklemore: $50 for a Gucci T-shirt – that’s called getting swin...[READ MORE]

Tips On Spring Trends That Will Make You Look Fab!

Spring is blossoming. It is time add to some spring to your stride and your style. Bright, fun colors are back with a variety of new prints this season. But I warn shoppers not to get caught up in new trends and forget about old truths. Consumers should be cautious of styles and prints that add weight to any size frame. There are a few popular trends that will make fashionistas look at lea...[READ MORE]

DIY Flower Crowns- Perfect For Festival Season!

Hi Pura Vida world! Spring has sprung and it is bea-u-t-iful outside! For all you ladies out there, you’re probably dreaming of the crop tops, high waisted shorts, strappy sandals, and flowy dresses you’ll be sporting at Coachella and this upcoming spring and summer. But the real important question is: have you thought about your accessories? If you haven’t, then you’re missing out bec...[READ MORE]

Coachella Fashion & Festival Fit-Spiration!

It’s almost time ladies- the day when you get to showcase your style to the world at Coachella Music and Arts Festival. For all you newbs out there, Coachella is a music festival in Indio, CA and is the hottest festival to attend for all the coolest celebs, trend-setters, hippies, college students, and beach bums. To find out more about Coachella click HERE! Listening to indie-bands a...[READ MORE]

Stand Out This Season: Hair-Chalk and Dip-Dye Hair!

Hello weekenders!!!It’s my favorite day of the week here on the blog! For Fashion Friday today I’m highlighting a trend that is perfect to complete your festival outfit and is sure to get you noticed anyday. This trend is hair chalk and dip-dyed colored hair! Obviously dyeing your hair crazy colors is not something that is new to the beauty and hair scene. Back when Cyndi Laupe...[READ MORE]

Red-Carpet Recap: Oscar Fashion LIKES and DISLIKES!

Everyone has their own personal opinion about the red carpet gowns that the most famous women in the world wear at the Academy Awards! Here’s mine. Check out whether I "LIKE" or "DISLIKE" each look. I may be judgmental, but honestly the look has to be perfect at the Oscars. It's the one day where stars really are put on the chopping block for all to jduge. Here's my take...Enjoy… ...[READ MORE]

Trending Beach-Wear: Mara Hoffman’s 2013 Collection!

The sun is creeping out slowly as the cold weather becomes a thing of the past. Spring break and summer will be here before you know it. Quick weekend trips out to the desert or to your nearest shore will become evident very soon. That means it’s about time to go bathing suit and beach-wear shopping! With this in mind, I’ve been getting excited about festival outfit shopping. Maybe it’s ...[READ MORE]

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