environment

The Surfrider Foundation… What Are They All About?

Most of our fans and customers know that Pura Vida donates 1% of every bracelet sold to the Surfrider Foundation through 1% for the Planet.  The Surfrider Foundation is dedicated to protecting and preserving beaches and oceans worldwide. They have over 50,000 members and have completed over 140,000 hours of volunteer work.  Our partnership is very important to us because we have always grown...[READ MORE]

The First Island to Go 100% on Renewable Power

Located in Spain's Canary Islands, El Hierro, is soon to be the world's first island to be run off of complete renewable power. The island will work off of a wind farm, a hydroelectric plant, solar thermal collection stations and photovoltaics. The project is estimated to cost $87 million and will be able to provide for the population of 11,000 people. The island is the smallest of the Ca...[READ MORE]

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