What are some of the best scents and fragrances for men to look out for this Summer? Some of the most notable mens fragrances comes from classic brands, as well as from more up and coming label. Depending on what you look for in fragrances, you can experiment with more traditional, muskier scents, as well as ones that are designed to last longer, and contain a variety of unusual but complement...[READ MORE]
Happy Friday PV fans! We’re having a MASSIVE CONTEST Giveaway with the Golden Tote! Golden tote is a surprise shopping spree bundled up in a cute, canvas tote bag and delivered to your door without doing any of the work. It's a great assortment of ready-to-wear clothing and accessories that they personally curate just for you. The element of surprise makes Golden Tote exciting but it's t...[READ MORE]
YO YO YO weekenders! Friday is here and that means it’s fashion Friday here on the blog! Today I’ve got something exciting for all you PV fans! One of our good friends, Vince, over at the brand Jedidiah was recently married. Not only did his wedding look magical and incredibly romantic, but he incorporated Pura Vida into his wedding! DOPE! We were so stoked to receive these amazing shots o...[READ MORE]
Last night, our founders Paul and Griffin were enjoying a mellow Thursday night on the couch, watching the Golden State Warriors Vs. Denver Nuggets Game. During a timeout, the brand spankin' new Taco Bell Cool Ranch Doritos Locos Taco commercial aired for the first time and by their surprise...BOOM!...the actor just happens to be wearing Pura Vida!! WOWza! Obviously, this was an unexpected...[READ MORE]
Yo yo Fashion Friday lovers! Recently, we opened up our retail store to the local community in La Jolla, CA. Among the awesome gifts and bracelets that fill the store are an item that share similar values that we here at Pura Vida do. This company is called The Giving Keys. At first glance, you wonder what these rusted and shining keys are doing hanging on a beautiful display tree. Then, as yo...[READ MORE]
Only got twenty dollars in your pocket? Looking for a come-up? Thrift stores can really be as awesome rapper Macklemore suggests. The song is a bit idiosyncratic compared to his usual ideological raps; nevertheless, he has a point – “one man’s trash is another man’s come-up.” Some simple addition according to Macklemore: $50 for a Gucci T-shirt – that’s called getting swin...[READ MORE]
Spring is blossoming. It is time add to some spring to your stride and your style. Bright, fun colors are back with a variety of new prints this season. But I warn shoppers not to get caught up in new trends and forget about old truths. Consumers should be cautious of styles and prints that add weight to any size frame. There are a few popular trends that will make fashionistas look at lea...[READ MORE]
Hi Pura Vida world! Spring has sprung and it is bea-u-t-iful outside! For all you ladies out there, you’re probably dreaming of the crop tops, high waisted shorts, strappy sandals, and flowy dresses you’ll be sporting at Coachella and this upcoming spring and summer. But the real important question is: have you thought about your accessories? If you haven’t, then you’re missing out bec...[READ MORE]
TGIF PV world! The sun is peeking out as spring begins to POP and that gorgeous summer sun creeps in. It’s time to pick out a new pair of sunnies to protect those eyeballs from the piercing sun, and I’m gunna help you do it- in style. I’ve got 5 sunglass/eyewear brands for you that kick some serious tail. Not only are these brands newer companies, but they’re all reasonably priced....[READ MORE]
It’s almost time ladies- the day when you get to showcase your style to the world at Coachella Music and Arts Festival. For all you newbs out there, Coachella is a music festival in Indio, CA and is the hottest festival to attend for all the coolest celebs, trend-setters, hippies, college students, and beach bums. To find out more about Coachella click HERE! Listening to indie-bands a...[READ MORE]
