NEGU stands for Never Ever Give Up, it is the personal motto of Jessie Rees who fought a courageous fight against two inoperable brain tumors at just 12 years old. Even though Jessie is watching over all of us from heaven, she left a powerful message: to never ever give up! When you buy a NEGU charity bracelet, $1 will be donated to help Jessie and her causes. Want to learn more about NEGU? Check out Jessie’s site here! Together, we can help grant Jessie’s wish to encourage every kid fighting cancer that they should never give up. Get your NEGU Charity Bracelet on the Pura Vida Site today!