Over here at Pura Vida, we are very proud to support various charities and the life-changing causes behind them. We have recently learned that stomach cancer is the second leading cause of cancer death in the world, and want to do our part to bring awareness to the disease. We discovered No Stomach for Cancer, whose mission is to support research and unite the caring power of people world...[READ MORE]
One of the best parts of attending the MAGIC trade show is checking out all the other great brands that are displaying their new products for the coming season. We stumbled across Sugarhigh + Lovestoned, an amazing boho-chic women's line that we loved the second we walked in their booth. They describe their brand as "badass clothing for groupies, surfers, hippies, hitchhikers, rebels, skat...[READ MORE]
Now that Fan Fest 2012 is over, we're ready to gear up all of our San Francisco Giants fans just in time for spring training! With Posey officially back in action and Timmy throwing heaters from the mound, 2012 will be an unstoppable year for our favorite team. Order your exclusive "Fear the Beard" bracelet and support the Giants all season long... and don't forget stay updated on the lat...[READ MORE]
Ever wonder who's fabulous fashion sense is behind the Pura Vida style packs that have become our new hot items?! Meet Lauren Butler, the PV stylist! Age: 23 Experience: Lauren became interested in fashion and styling while working at Nordstrom department store for 5 years throughout high school and college. She did sales for Brass Plum, Women's SportsWare, Savvy and The Rail and was...[READ MORE]
"MAGIC is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion unlike anywhere else in the industry. Each February and August, tens of thousands of attendees from over 80 countries meet more than 5,000 emerging-to-established brands to spark the strategic connections that become the relations...[READ MORE]
Cobie Gittner, current Billabong, Arnette, and Globe team rider joins the Pura Vida Team! Cobie also rides for Mad Dog Surfboards and Xtrax as well. Cobie's claim to fame includes: 2012 ESA All-Star team member, RipCurl GormSearch 2010 New Smyrna Beach, FL U13 1st Place; ESA NCFL District Champion Menehune 2009, 3A Boys 2012; ESA Eastern Championships 2011 2nd Place 3A Boys; NSSA Southeast/Nor...[READ MORE]
Have you heard of Pinterest? If not, here’s your chance! Pinterest is a website where people can make their own pinboards of things they like, and then other people can view your pinboards. Pinterest is a place to get ideas for crafts, find tons of quotes, find products to buy, recipes to make, really anything you can imagine! In other words... if it’s out there you can...[READ MORE]
Ladies and gentlemen, boys and girls... the Pura Vida braided collection has arrived! We are excited to introduce our brand new style of bracelets, available in every color from neon 2-tones to solid black- all with our limited-edition gold "p" charm! Take this as a warning, our braided bracelets are our hottest products right now, and selling out quicker than ever before! Check out the...[READ MORE]
Claire’s Place Foundation, Inc. is a non-profit organization designed to help children and families affected by Cystic Fibrosis. Claire’s Place Foundation is named in honor of Claire Wineland, now a teenager, who has been living with cystic fibrosis her entire life. In April, 2010, Claire became septic after one of many surgeries and landed in a coma for 17 days. Her family was given ...[READ MORE]
